Trade Event Spotlight: ProWein São Paolo 2025
The largest B2B trade fair for wines and spirits in the Americas, connecting global producers with Latin American buyers, importers, and distributors
Exhibitors: 1,400+ brands from 34+ countries
Visitors: 15,000+ trade professionals (87% decision-makers)
Growth: Brazil’s wine consumption rose 11.6% (2022–2023), bucking global declines
Visitors: 15,000+ trade professionals (87% decision-makers)
Growth: Brazil’s wine consumption rose 11.6% (2022–2023), bucking global declines
Programme Snapshot
Exhibition Halls:
- Thousands of labels from key wine regions (e.g., Europe, South America) and spirits brands
- Dedicated areas for organic wines, packaging innovations, and tastings
- Masterclasses & Tastings: Led by experts, focusing on emerging trends (e.g., sparkling wines, RTD cocktails)
- Business Insights: Panels on market growth strategies, leveraging Brazil’s booming demand
- Matchmaking Platform: Facilitates targeted B2B meetings
- Evening Events: Wine-pairing dinners and brand launches
- No/Low-Alcohol: Highlighted in tastings, aligning with global shifts
- Localized Strategies: Emphasis on adapting products for Brazilian consumers (e.g., sweeter profiles, digital storytelling)
Top Reasons to Attend
Latin America’s Hub: Brazil’s wine imports grew 10% YoY (2023–2024), offering prime export opportunities
Education: Free access to seminars and tastings for trade visitors
Quick Facts
Visitor Registration: Free for trade professionals (online pre-registration required)
Organizers: NürnbergMesse Brasil and Messe Düsseldorf
Sources:
ProWein São Paolo 2025
Education: Free access to seminars and tastings for trade visitors
Quick Facts
Visitor Registration: Free for trade professionals (online pre-registration required)
Organizers: NürnbergMesse Brasil and Messe Düsseldorf
Sources:
ProWein São Paolo 2025