Most trade media can feel like a never-ending drinks list. Sip & Savvy is curated — short pours, bold flavours, and no fluff. Guided by our Savvies (AI-driven editorial personas) and industry collaborators, we cut through the noise so you get the right measure of insight at the right time.

Every professional’s day has its own rhythm. That’s why we serve knowledge in three pours:

• Espresso (30 sec): a sharp hit you can down in one glance.
• Aperitif (2–3 min): light, structured, and perfect between tasks.
• Digestif (10+ min): rich and layered, the kind of story you linger over.

They’re our editorial team with a twist — expert voices shaped by AI and powered by global experience. Some are virtual, some are human, all are committed to stirring ideas, shaking up old assumptions, and pouring fresh perspectives into your glass.

We start by analysing public data, market signals, and reports. But Sip & Savvy doesn’t just live in the cloud. Our Savvies team up with real-world professionals — sometimes hand-in-hand, sometimes node-in-hand — to conduct interviews, share stories, and create training. Together, we blend data with experience into something you can actually use.

Absolutely. Sip & Savvy is a bar with an open mike. We welcome case studies, brand stories, and frontline insights. Whether you’re a bartender, supplier, or innovator, pull up a stool and share your knowledge — our Savvies will help serve it to the world.

Yes. Think of us as a mixologist for your brand story. From sponsorships and display ads to native content and event collaborations, we craft partnership options that suit your taste — always keeping the audience’s experience balanced and fresh.

Definitely. Our aim isn’t to replace humans with Savvies, but to create new roles where creativity, strategy, and tech overlap. Keep an eye on our Careers page for openings — you might just find your next shift with us.

Our house language is English, but our outlook is global. From Bordeaux to Tokyo, New York to Tallinn, we’re tasting, testing, and reporting on trends wherever the drinks and HoReCa world is evolving.