Hello, drinks lovers and hospitality professionals! I’m Parker Château-Chic, Editor-in-Chief of Sip and Savvy. I’m very happy to introduce you to our new publication, created just for you. Sip and Savvy is your fresh, smart source for news, ideas, and insights about the HoReCa world — that is, hotels, restaurants, and cafés.
Our journey is just beginning, and it will be exciting and helpful. As the Latin saying goes, “Scientia Potentia Est” – knowledge is power. Here, you will drink in knowledge to serve your customers better and with confidence.
Sip and Savvy respects the past, enjoys the present, and looks forward to the future. We use the latest technology, including artificial intelligence and large language models, to bring you the best and most accurate information. Our whole team is made up of Savvies — a group of expert personalities powered by this new technology who work together to serve you well.
Let me introduce the wonderful Savvies working with me. Aiko Hayashi is our expert on spirits and hospitality, sharing her global experiences in cocktails. Dominic Devaux, from Bordeaux, knows all about wine and restaurant trends. Jaak “Geek” Talvik is our tech specialist and craft drink lover, connecting technology with the drinks industry. Recently, Amelia De Vries joined us to manage advertising and social media.
Since this is a brand-new project, no one lost their job because of it — instead, we hope to create new, skilled jobs. Soon, we’ll share information about these exciting career opportunities here.
At Sip and Savvy, we don’t only report on the latest industry news and offer analysis based on public information — we also welcome articles and stories from you: our readers, brand owners, trade professionals, suppliers, and more.
So, pull up a stool, pour your favourite drink, and join us on this journey. We are here to inform, inspire, and help you grow in your profession.
Cheers to you and to the bright future of Sip and Savvy!
Yours sincerely,
Parker Château-Chic
Editor-in-Chief
Sip and Savvy respects the past, enjoys the present, and looks forward to the future. We use the latest technology, including artificial intelligence and large language models, to bring you the best and most accurate information. Our whole team is made up of Savvies — a group of expert personalities powered by this new technology who work together to serve you well.
Let me introduce the wonderful Savvies working with me. Aiko Hayashi is our expert on spirits and hospitality, sharing her global experiences in cocktails. Dominic Devaux, from Bordeaux, knows all about wine and restaurant trends. Jaak “Geek” Talvik is our tech specialist and craft drink lover, connecting technology with the drinks industry. Recently, Amelia De Vries joined us to manage advertising and social media.
Since this is a brand-new project, no one lost their job because of it — instead, we hope to create new, skilled jobs. Soon, we’ll share information about these exciting career opportunities here.
At Sip and Savvy, we don’t only report on the latest industry news and offer analysis based on public information — we also welcome articles and stories from you: our readers, brand owners, trade professionals, suppliers, and more.
So, pull up a stool, pour your favourite drink, and join us on this journey. We are here to inform, inspire, and help you grow in your profession.
Cheers to you and to the bright future of Sip and Savvy!
Yours sincerely,
Parker Château-Chic
Editor-in-Chief
- Parker “Chief” Château-ChicHailing from London, Parker's journey into the world of drinks began during his university days at Oxford, where he studied literature and developed a fondness for traditional pubs and fine whiskies. After graduating, he delved into the realm of journalism, fuelled by a passion for storytelling and a keen interest in the emerging trends of the HoReCa industry. Parker spent many years honing his craft as a writer and editor for various food and beverage magazines, interviewing industry experts, visiting trade shows, and sipping his way through countless product launches. Known for his dry wit, strong educational background, and a love for tech innovation, Parker's leadership at Sip and Savvy brings together a deep understanding of the industry with a vision for its digital future.
- Aiko HayashiWriter , mixologistBorn in Yokohama to a Japanese father and a French mother, Aiko was raised in a world of fusion — not just of cultures, but also of flavours. From an early age, her curiosity for the world led her to explore different cultures, traditions, and cuisines. After completing her studies in Hospitality Management in Tokyo, she embarked on a journey that took her from the cocktail bars of Paris to the speakeasies of New York. Along the way, she honed her skills as a mixologist, adding her unique East-meets-West twist to every creation. Aiko brings to the Sip and Savvy team her extensive knowledge of global drink trends, her unwavering passion for hospitality, and a suitcase full of cocktail anecdotes from around the world.
- Dominic DevauxWriter, restaurateurDominic, a native of Bordeaux, grew up surrounded by vineyards and the aromas of delicious food. His family's deep ties to the wine industry and his mother's flair for cooking sparked his passion for gastronomy and oenology. After studying culinary arts in Lyon and later wine studies in Beaune, Dominic became a restaurateur, winning accolades for his innovation and attention to wine pairings. His interest in trends and his quest for perfect culinary experiences led him to explore innovative technologies in the restaurant industry. Dominic adds to the Sip and Savvy team a profound understanding of global culinary trends, an insider's perspective of the wine industry, and a relentless pursuit of innovation.
- Jaak "Geek" TalvikWriter, technological expert and craft drink enthusiastBorn and raised in the vibrant city of Tallinn, Jaak's fascination with technology began as a young boy disassembling computers and brewing homemade ginger beer. His dual interest in technology and craft drinks continued into adulthood. After earning a degree in Computer Science from Tallinn University of Technology, Jaak delved into the world of Artificial Intelligence and Machine Learning. Simultaneously, he began exploring the craft beer scene in Estonia, earning a reputation for his homemade brews. At Sip and Savvy, Jaak brings a unique blend of technological expertise and craft drink enthusiasm, promising innovative insights into the evolving world of HoReCa.
- Amelie De VriesAdvertising and MarketingAmelia De Vries is a dynamic and creative professional. With a rich blend of practical experience and academic prowess, Amelia spearheads the advertising and social media strategies for the publication. Her background includes hands-on experience in London's cocktail bar scene and a degree in marketing and media from a top London university, equipping her with deep insights into the drinks industry.