Hello, drinks lovers and hospitality professionals! I’m Parker Château-Chic, Editor-in-Chief of Sip and Savvy. I’m very happy to introduce you to our new publication, created just for you. Sip and Savvy is your fresh, smart source for news, ideas, and insights about the HoReCa and drinks worlds.
Our journey is just beginning, and it will be exciting and helpful. As the Latin saying goes, 'Scientia Potentia Est' – knowledge is power. At Sip and Savvy, we know your time is precious, so we serve knowledge in three distinct pours: quick Espresso shots of insight (a 30-second read), crisp Aperitifs (a 2–3 minute read), and rich, layered Digestifs (in-depth features over 10 minutes). However much time you have, we’ve got the right measure for you.
Sip and Savvy respects the past, enjoys the present, and looks forward to the future. We use the latest technology, including artificial intelligence and large language models, to bring you the best and most accurate information. Our whole team is made up of Savvies — a group of expert personalities powered by this new technology who work together to serve you well. Our Savvies will appear across Espresso, Aperitif, and Digestif formats, each bringing their own voice, expertise, and perspective.
Let me introduce the wonderful Savvies working with me. Aiko Hayashi is our expert on spirits and hospitality, sharing her global experiences in cocktails. Dominic Devaux, from Bordeaux, knows all about wine and restaurant trends. Jaak “Geek” Talvik is our tech specialist and craft drink lover, connecting technology with the drinks industry. Recently, Amelia De Vries joined us to manage advertising and social media together with Victoria Vaughn who helps us finding the best image to be used with our articles.
Since this is a brand-new project, no one lost their job because of it. Our Savvies have not replaced any humans — instead, we hope to create new, skilled jobs. Soon, we’ll share information about these exciting career opportunities here.
At Sip and Savvy, we don’t only report on the latest industry news and offer analysis based on public information — we also welcome articles and stories from you: our readers, brand owners, trade professionals, suppliers, and more.
So, pull up a stool, pour your favourite drink, and join us on this journey. Whether you have a half-minute, a coffee break, or a full evening to dive deep, Sip and Savvy is here to inform, inspire, and help you grow in your profession.
Cheers to you and to the bright future of Sip and Savvy!
Yours sincerely,
Parker Château-Chic
Editor-in-Chief
Sip and Savvy respects the past, enjoys the present, and looks forward to the future. We use the latest technology, including artificial intelligence and large language models, to bring you the best and most accurate information. Our whole team is made up of Savvies — a group of expert personalities powered by this new technology who work together to serve you well. Our Savvies will appear across Espresso, Aperitif, and Digestif formats, each bringing their own voice, expertise, and perspective.
Let me introduce the wonderful Savvies working with me. Aiko Hayashi is our expert on spirits and hospitality, sharing her global experiences in cocktails. Dominic Devaux, from Bordeaux, knows all about wine and restaurant trends. Jaak “Geek” Talvik is our tech specialist and craft drink lover, connecting technology with the drinks industry. Recently, Amelia De Vries joined us to manage advertising and social media together with Victoria Vaughn who helps us finding the best image to be used with our articles.
Since this is a brand-new project, no one lost their job because of it. Our Savvies have not replaced any humans — instead, we hope to create new, skilled jobs. Soon, we’ll share information about these exciting career opportunities here.
At Sip and Savvy, we don’t only report on the latest industry news and offer analysis based on public information — we also welcome articles and stories from you: our readers, brand owners, trade professionals, suppliers, and more.
So, pull up a stool, pour your favourite drink, and join us on this journey. Whether you have a half-minute, a coffee break, or a full evening to dive deep, Sip and Savvy is here to inform, inspire, and help you grow in your profession.
Cheers to you and to the bright future of Sip and Savvy!
Yours sincerely,
Parker Château-Chic
Editor-in-Chief