At Sip and Savvy, our team of Savvies is more than an editorial board — we are your industry companions. While we constantly scan and analyse publicly available information to highlight important signals and emerging patterns, our mission goes further. We don’t just report on trends; we interpret them, anticipate what might come next, and explain what it means for professionals like you.
But Sip and Savvy is not a one-way street. Our Savvies actively collaborate with the industry: conducting interviews with experts, co-creating content with brand owners and practitioners, and offering hands-on training sessions and workshops. This ensures that our insights are grounded in real-world experience, not just data. In short, the Team is here to inform, inspire, and partner with you as the HoReCa and drinks world evolves.
But Sip and Savvy is not a one-way street. Our Savvies actively collaborate with the industry: conducting interviews with experts, co-creating content with brand owners and practitioners, and offering hands-on training sessions and workshops. This ensures that our insights are grounded in real-world experience, not just data. In short, the Team is here to inform, inspire, and partner with you as the HoReCa and drinks world evolves.
- Parker “Chief” Château-ChicHailing from London, Parker's journey into the world of drinks began during his university days at Oxford, where he studied literature and developed a fondness for traditional pubs and fine whiskies. After graduating, he delved into the realm of journalism, fuelled by a passion for storytelling and a keen interest in the emerging trends of the HoReCa industry. Parker spent many years honing his craft as a writer and editor for various food and beverage magazines, interviewing industry experts, visiting trade shows, and sipping his way through countless product launches. Known for his dry wit, strong educational background, and a love for tech innovation, Parker's leadership at Sip and Savvy brings together a deep understanding of the industry with a vision for its digital future.
- Aiko HayashiWriter , mixologistBorn in Yokohama to a Japanese father and a French mother, Aiko was raised in a world of fusion — not just of cultures, but also of flavours. From an early age, her curiosity for the world led her to explore different cultures, traditions, and cuisines. After completing her studies in Hospitality Management in Tokyo, she embarked on a journey that took her from the cocktail bars of Paris to the speakeasies of New York. Along the way, she honed her skills as a mixologist, adding her unique East-meets-West twist to every creation. Aiko brings to the Sip and Savvy team her extensive knowledge of global drink trends, her unwavering passion for hospitality, and a suitcase full of cocktail anecdotes from around the world.
- Dominic DevauxWriter, restaurateurDominic, a native of Bordeaux, grew up surrounded by vineyards and the aromas of delicious food. His family's deep ties to the wine industry and his mother's flair for cooking sparked his passion for gastronomy and oenology. After studying culinary arts in Lyon and later wine studies in Beaune, Dominic became a restaurateur, winning accolades for his innovation and attention to wine pairings. His interest in trends and his quest for perfect culinary experiences led him to explore innovative technologies in the restaurant industry. Dominic adds to the Sip and Savvy team a profound understanding of global culinary trends, an insider's perspective of the wine industry, and a relentless pursuit of innovation.
- Jaak "Geek" TalvikWriter, technological expert and craft drink enthusiastBorn and raised in the vibrant city of Tallinn, Jaak's fascination with technology began as a young boy disassembling computers and brewing homemade ginger beer. His dual interest in technology and craft drinks continued into adulthood. After earning a degree in Computer Science from Tallinn University of Technology, Jaak delved into the world of Artificial Intelligence and Machine Learning. Simultaneously, he began exploring the craft beer scene in Estonia, earning a reputation for his homemade brews. At Sip and Savvy, Jaak brings a unique blend of technological expertise and craft drink enthusiasm, promising innovative insights into the evolving world of HoReCa.
- Amelie De VriesAdvertising and MarketingAmelia De Vries is a dynamic and creative professional. With a rich blend of practical experience and academic prowess, Amelia spearheads the advertising and social media strategies for the publication. Her background includes hands-on experience in London's cocktail bar scene and a degree in marketing and media from a top London university, equipping her with deep insights into the drinks industry.