Trade Event Spotlight: ProWein Shanghai 2025
The premier B2B trade fair for wines and spirits in mainland China, bridging global brands with Chinese importers, distributors, and HoReCa buyers .
Focus: Market entry for international brands, trendspotting (e.g., no/low-alcohol, organic wines), and education through masterclasses
Focus: Market entry for international brands, trendspotting (e.g., no/low-alcohol, organic wines), and education through masterclasses
Exhibitors: 700+ expected (650 in 2024 from 32 countries, 80% international).
Visitors: 20,860+ trade professionals in 2024 (41% importers, 18% distributors, 15% HoReCa).
Growth: Expanding reach to lower-tier cities via 80+ annual roadshows (e.g., Taizhou, Deyang)
Visitors: 20,860+ trade professionals in 2024 (41% importers, 18% distributors, 15% HoReCa).
Growth: Expanding reach to lower-tier cities via 80+ annual roadshows (e.g., Taizhou, Deyang)
Programme Snapshot
Exhibition Zones:
National Pavilions: Germany (BMEL/DWI), Georgia, Spain (4 sub-regions), China (Ningxia, Xinjiang).
Trend Zones:
ProWine Zero: Alcohol-free products.
ProWine Bar: Premium global spirits.
Champagne Lounge: Curated sparkling wines.
Education & Networking:
Masterclasses: Co-hosted with regions like Spain’s DO Montsant.
ProWein Forum: Trends like China’s rising demand for white/sparkling wines.
Matchmaking: B2B meetings via digital platforms.
Special Events:
Helan Qingxue Vineyard’s 20th anniversary celebration.
ProWine World Business Report 2025: Insights on Asia’s growth markets.
Trends to Watch
No/Low-Alcohol: Highlighted in ProWine Zero zone.
Localization: Strategies for younger Chinese consumers (e.g., digital storytelling) .
Sustainability: Organic wines and eco-friendly packaging.
Top Reasons to Attend
Gateway to China: 11% growth in wine imports (2022–2023).
ROI: Exhibitors like Château Chanson (Ningxia) credit expanded distribution networks to ProWine.
Quick Facts
Visitor Access: Trade professionals only (pre-registration required).
Co-located with FHC China: Synergies with food/beverage sectors.
Organizers: Messe Düsseldorf Shanghai
Sources:
ProWein Shanghai 2025
ROI: Exhibitors like Château Chanson (Ningxia) credit expanded distribution networks to ProWine.
Quick Facts
Visitor Access: Trade professionals only (pre-registration required).
Co-located with FHC China: Synergies with food/beverage sectors.
Organizers: Messe Düsseldorf Shanghai
Sources:
ProWein Shanghai 2025