Modern European restaurants are adopting AI-powered menus to transform the dining experience. Among the leading solutions is My Menu, a QR code-based app used by thousands of venues worldwide. With My Menu, diners can scan a QR code to instantly access the restaurant’s full menu—no app download required.
• Personalised recommendations based on dietary needs, allergies, and previous choices.
• Dynamic updates: menus can be changed instantly to highlight seasonal dishes or manage ingredient shortages, cutting food waste.
• Multilingual support (over 140 languages), making it inclusive for international guests.
• Rich imagery and videos, helping customers make informed choices and increasing average sales.
• Integrated tools for online ordering, customer feedback, nutritional and allergen information, and even carbon footprint details.
• Enables self-ordering, linking directly with POS/kitchen printers to streamline service.
Case studies show that digital menus like My Menu can increase guest spending by up to 15% while helping restaurants manage with fewer staff and improving operational efficiency.
Alongside digital innovation, sustainable practices are now central. Notable developments include:
• A significant rise in plant-based protein options, offering both vegan and blended dishes to help achieve climate targets.
• Transparent “clean label” menus, spotlighting natural ingredients and responsible sourcing.
• Menus covering wellness: gluten-free, low-carb, and nutritionally balanced dishes, appealing to health-focused consumers.
• Carbon footprint labelling and allergen information provided via digital menus, empowering guests to make environmentally conscious and safe choices.
Growth Focus: Blending Tech, Value, and Sustainability
Despite the challenges posed by inflation and supply chain shifts, restaurant revenue in Europe is projected to keep gaining ground. Operators are:
• Investing in new tech tools—QR menus, mobile payments, AI analytics—to improve the overall experience and efficiency.
• Expanding delivery, launching virtual brands, and personalising marketing with data collected from platforms like My Menu.
• Balancing culinary creativity, quality, price, and sustainable practices to remain competitive and accessible to more diners.
Looking Forward
The European restaurant sector’s future rests on smart technology, environmental responsibility, and diverse, healthful menus. AI-powered digital platforms like My Menu are reshaping how restaurants engage customers, cut waste, and thrive in a competitive market.
Sources:
• Pearson Ham Group – Western European Restaurant Market 2025
• Savills – European Food & Beverage Market Outlook 2025
• Apicbase Restaurant Industry Statistics for 2025
• Circana European Foodservice Market Q1 2025
• Innova Market Insights – European Food Trends 2025
• Arkap Insights – European Restaurant Sector Trends 2025
• My Menu
“From AI-powered QR menus to plant-based plates, EU restaurants in 2025 are blending tech, health, and sustainability to transform the dining experience.”